“If a person today wants to gain a following, he does not put on a robe and go out into the streets carrying a sign warning about the end of the world. Rather, he buys a closetful of expensive suits, learns to speak with a rhetorical flourish, rents big arenas or builds big churches, and charges people big bucks for getting in on the show. And many people are swept off their feet by such an impressive appearance of affluence and power. Paul had to battle this problem in Corinth. False teachers, better looking than Paul, better dressed than Paul, and rhetorically more skilled than Paul, had invaded the church. Unlike him, they charged the people for their ministry. They seemed to be “strong”; Paul appeared “weak.” . . . We must not judge Christian leaders, teachers, and pastors by their appearance. We must not judge a Christian conference or seminar on the basis of the slickness of the advertising or the impressiveness of the facilities rented for it. We must not judge the content of a book by the artistry of its cover”
–Moo, Douglas J. (2011-02-22). 2 Peter, Jude (NIV Application Commentary, The) (Kindle Locations 3584-3592). Zondervan. Kindle Edition.